o u r s t o r y
Empowering Women
Through Fitness
and Health
Sweat Sweet & Fit Ladies Gym was founded on 5 May 2018 by CEO Nur Faseha Diyana, a visionary woman committed to empowering women through fitness, community support, and health education. Since its founding, we have grown rapidly to 14 active branches across Johor, Melaka, and Selangor.
As an exclusive women's fitness centre, we offer a range of programmes and facilities specially designed for women. Every programme at SSF is built with a continuous education and guidance approach — not just for temporary results. Real transformation begins with knowledge, consistent action, and a supportive community.
Active Branches
Years Experience
Women Trained
v i s i o n & m i s s i o n
What Drives Us
Our Mission
To improve the quality of life of all women through education, inspiration, and the provision of the most efficient, effective, and safe programme systems. Our staff will receive broad career growth opportunities while fulfilling their passion and delivering the best service to our members.
Our Vision
To provide a welcoming environment for all women in their effort to improve overall health. We educate our members that caring for health is more than just a fitness goal — and to make the gym their second home.
c o r e v a l u e s
What We Stand For
Quality
High-quality services, experienced coaches, effective programmes, and well-maintained equipment for member safety and satisfaction.
Women-Only
We welcome all women regardless of background, body size, or fitness level. Our space and programmes are designed exclusively for women.
Safety
All equipment, coaches, and gym environment are safe, exclusive to women, and user-friendly for every member.
Satisfaction
We listen to feedback, provide friendly service, and adapt programmes to meet every member's needs and goals.
Teamwork
We believe in collaboration and mutual support among all staff and trainers to achieve shared goals and smooth operations.
Integrity
We uphold honesty and transparency in everything we do — from our coaching methods to our business practices.
Innovation
We continuously seek new ways to improve and enrich member experience through innovative programmes, services, and gym environment.
Women's Health
Exercise is not just about losing weight — it helps women become healthier, more energised, and confident. We guide women to understand and love themselves.
o u r j o u r n e y
8 Years of Growth
Founding
Opened our first branch in Kota Tinggi, Johor with an exclusive women's gym concept. Introduced group programmes Let's Fit and Let's Kurus.
Operations & Branding
Introduced Personal Training and gym membership system. Built brand presence through social media and refined service quality.
MCO Challenge & Adaptation
Opened Kulai branch but was disrupted by MCO after one month. Pivoted to online coaching to maintain member engagement during lockdown.
Recovery & Expansion
Kulai branch reopened post-MCO. Returned to face-to-face classes by popular demand. Marked the start of rapid growth with new branches yearly.
Growth & Excellence
Expanded to more branches in Johor and entered Selangor. Ran aggressive branding campaigns both online and offline.
Standardisation & Melaka
Standardised operations across branches. Launched aggressive digital marketing via TikTok Ads and WhatsApp Business. Opened our first Melaka branch and continued plans for the 9th branch in Batu Pahat.
Recognition & Community
Ran various community initiatives, including free programmes for Hari Guru and Hari Ibu, and partnered with LPPKN on a state-level Hari Ibu programme in Melaka — strengthening our standing as an exclusive women's gym chain in Malaysia.
Expansion & Internal Structure
Grew to 11 branches across Johor, Selangor, and Melaka — opening our 10th branch in Parit Raja (July 2025) and 11th in Pulai Mutiara 2 (October 2025), which recorded over 100 sign-ups before launch. Every branch is now supported by a front desk cum sales assistant alongside our fitness instructor cum gym assistant to strengthen daily operations, member care, and sales.
Rapid Growth Phase
Entering our 8th year, Sweat Sweet & Fit recorded remarkable growth. New branches opened in Taman Lagenda, Melaka and Ayer Keroh, Melaka — each drawing over 100 sign-ups before their official launch — while Bandar Baru Bangi posted more than RM50,000 in pre-opening sales, one of our strongest pre-launch results to date. We also scaled up our digital advertising and strengthened our management and HQ administration teams for more systematic, efficient, and sustainable growth — reinforcing our position as one of the fastest-growing women's fitness brands in Malaysia.
o u r b r a n c h e s
14 Branches Across Malaysia
Following the peninsula — find the branch closest to you.
Our Coverage
Tap a city to view its branch details.
